In September 2023, the brand debuted with an exclusive pop-up store on the International Designer floor at Harrods, London, receiving positive acclaim and successful sales. Then returning in early 2024 where the same reaction was created giving a proof of concept. Today the brand sits in Harrods in the new Designer collections section area from September 2026. 

This was all due to the unique fabric story and modern design styling using a new patented stretch cashmere that was a world first in the market developed by fabric genius Ermes Ardizzone, who is 93, in Biella in Italy. A project that became his lifes work to perfect with Alan Scott being the first to use it as a whole concept collection. A performance cashmere with stretch in a variety of weights and clever brushed finishes.

This was recognised by Harrods as something that their customers could appreciate.

A collaboration with Rolls Royce in 2025 featuring in their 120th anniversary publication with a feature editorial about the brand. Published in hardback 10,000 copies given to the 10,000 owners in the world a great placement.

Subsequently showcasing at Pitti Uomo  during 2024 and 2025 and creating a desire from international buyers to see the brand expanded further broadening the collection categories.

Alan"s design inspiration comes from falconry where he draws inspiration from his upbringing flying birds of prey with his father who was a falconer. Collections incorporate subtle leather details and intricate stitching mirroring falcon hoods and gauntlets. This fusion of nature and artisanal craftsmanship distinguishes his brand in the luxury menswear market.

With over 30 years of global fashion experience, including key roles in New York, Milan, and Tokyo, Scott has worked on prominent projects, such as the launch of Donna Karan menswear in the early 1990s. His brand has positioned itself as a high-end name, catering to discerning clients seeking "stealth luxury" and innovative sportswear.